I was SHOCKED to read that Kim Kardashian had died on Twitter the other day. The post read,
“@kimkardashian is dead. Watch Kim Kardashian’s last Tweet and Testament here – http://bit.ly/8ZArQq #BUYLIFE”
So… Kim Kardashian didn’t ACTUALLY die… just digitally. Why, you might ask? Well, she wasn’t the only one. Other celebrities including Justin Timberlake, Lady Gaga and Usher also “died” in order to raise money for the charity Keep a Child Alive. This charity is a non-profit organization that raises money to supply children who have AIDS in Africa and India with medication and also daily essential items. The goal of this project was to raise $1 million for the organization and celebs were only brought ‘back to life’ if enough donations were made on their behalf. In less than a week, the goal amount of $1 million was reached.
It is pretty remarkable to think that using a social media tactic such as this one to do some good actually worked and will benefit so many sick children. I think that these kinds of campaigns should be used more often, seeing that they work so well. Just think about how much money we could raise for the less fortunate and sick if we continue to use social media as a platform for charity donations.
People are still able to donate towards the cause and can do so by visiting www.buylife.org.
“You must be the change you wish to see in the world” ~ Mahatma Ghandi
Cathy
Catherine Levett's Blog 